Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

Creator- SEO Visibility Success Code

  We are more than halfway through our SEO Visibility success code types and this is when the rubber meets the road. You don’t have to wait for 6 months or until you’ve reached the “end” to see SEO results as an SEO creator you’ll start to get the benefits of SEO in the search engines and the way your business shows up as an authority in your industry. Similar to have we’ve done the other episodes in the Creator Episode I put on my SEO Coaching hat and I tell you: What to focus on as an SEO creator? Where people get stuck creating for SEO in the stage How to get through the Creator phase (and what does that really mean) And the 1 question you can ask yourself to know if you are creating the right content for your SEO glow up. Some of the links I mentioned in this episode : Other episodes about the success code: SEO Visibility Success Code https://girlgetvisible.com/the-seo-visibility-success-code-the-steps-vs-the-journey-in-business/ https://girlgetvisible.com/peeker-seo-visibility-success-code/

Racer- SEO Visibility Success Code

We are on to our second strategy of the SEO Visibility Success Code (SVSCode for short), the Racer.  In peeker, we spent a lot of time researching our own numbers, while in Racer we turn out attention to get to know our audience, our niche, and what people are searching for. This is also where the infamous SEO keyword magic pops up and you start looking for the perfect keywords to represent your brand. I used Racer for this stage because it goes hand and hand with the R.A.C.E keyword method that I share with you guys here https://girlgetvisible.com/is-traditional-seo-keyword-research-all-wrong-for-todays-entrepreneurs/. Just like we did for Peeker in this episode I break down, what Racers need to know and master to move out of Racer mode (it’s more than just keyword research). What are some of the pitfalls Racer should look out for and where Racers get stuck If you haven’t yet taken the quiz here https://girlgetvisible.com/quiz

Peeker- SEO Visibility Success Code

This episode kicks off the first of our SEO Visibility Success Code Visibility types, Peeker. You know you’re a peeker when you’re just getting started, starting to research more about SEO and your online presence. In this episode, I break down what peekers need to know and master to move out of peeker mode. What are some of the pitfalls Peekers should look out for and where peekers get stuck. Take the quiz to see where you are on the code girlgetvisible.com/quiz Check out the other Visibility Success Code Episodes here: https://girlgetvisible.com/the-seo-visibility-success-code-the-steps-vs-the-journey-in-business/ The episode I mentioned about Russel Brunson’s book is here https://girlgetvisible.com/retailers-can-learn-russell-brunsons-expert-secrets/

The SEO Visibility Success Code- The steps vs. the journey in business

In this episode, I discuss the journey of entrepreneurship and how most coaches and gurus are doing you wrong by only giving you the steps or the task to get things done but not talk about the journey or process to see success with it.  I also share with you the starting point of the SEO journey, which I've made into a SEO Visibility Success Code so you can understand where you are, where you are going, ad how it's going to help and grow your business each step of the way.  This is the first of 6 episodes outlining this journey and you can find our where you are on the success code by taking the quiz here at http://onlineboutiquesource.com/quiz

Life after the Kickstarter Campaign: Part 3 Journey to KickStarter Series

In this episode, I wrap up the 3rd part of our 3 part series on funding and launching your product on Kickstarter. Part 1 I talked about creating the Kickstarter Campaign http://onlineboutiquesource.com/can-kickstarter-help-fund-your-new-product, Part 2 we talk about promoting the Kickstarter campaign and what to do get the most backers and build buzz http://onlineboutiquesource.com/now-that-your-campaign-has-launched-part-2-journey-to-kickstarter-series, and now in part 3 I’m giving you all of the details if the aftermath of having a Kickstarter campaign I talk about fulfillment and product creation important information about shipping products customer service during and after delivery delivering digital products from a Kickstarter Campaign Running your business and selling your product after the Kickstarter rush is gone and the tips and advice I’ve given others about Kickstarting a product. I’m excited to have gone through this journey and being able to share with you guys along. Resources mentioned in the episode: Shippingeasy.com Search hashtag #myseowokbook to see my package

Change vs. Growth: A Real Life and Business Struggle

This episode I talking a little about the fears and mindset blocks that plague many business owners as they begin to grow in business and learn more about what they are doing vs what they really want to do. This is more of a personal episode but I go into my battle with change vs. growth and how I seem to make it out on the other end. Enjoy the episode. Also, take a moment to take my new quiz ‘What’s Stopping you Business’ Visibility’ http://onlineboutiquesource.com/quiz

Stop sitting at Tyler Perry’s Table and Make Your Own

I had to take a break in our schedule just share this message with you guys because it is so important to the way I see many of us showing up or not showing up in our businesses. Especially for small businesses that are looking to be brand influencers, digital marketing agencies, and thought leaders in our niches. At the recent BET Awards Famous Movie Producer, Director, Mogul Tyler Perry made a profound speech about how and why he has taken the route he has in his rise to fame and what he would encourage everyone trying to do something different to do. Here’s the clip is you missed it: https://www.bet.com/video/betawards/2019/acceptance-speeches/tyler-perry-ultimate-icon-award.html Tyler urged us all to own our stuff, make our own way, and in his words “build your own table”. But here’s the thing, the next day as everyone was celebrating and sharing this message; they were doing the exact opposite of what Tyler told us, instead of making our own table many people quickly rushed and took a seat at his. In this episode, I talk about why this is such a problematic epidemic for business owners and how we can start using Tyler’s message to grow our business and like he said build our own table. Links Mentioned: FB Live on Business Owner Creating their own platform https://www.facebook.com/GirlGetVisible/videos/459279421298374/ Recommend Reading Michael Hyatt’s Platform: Getting Noticed in a Noisy World https://amzn.to/2YqLTqu

Getting you Business Right for Government Contracts part 2

In this episode, Adrianne continues to bless us with her knowledge of how small businesses can get contracts and work with the government. In this episode, we go into what the government looks for and what can make a business stand out in the contract building process Here's what we discuss: The importance of having multiple certifications  What to put on your capabilities statement What kind of information you should put on your business cards when approaching the government agencies (yes they should be different than what you already have) What you should put on your capability statement Timelines and cost of getting certified Tips you need to know about accepting payment from the government And a ton of events and resource where you can get more information, come and get free training, and connect with government agencies. And here are the links Adrianne's discussed Andhttps://www.fbo.gov/ register on http://sam.gov SBSS http://dsbs.sba.gov/dsbs/search/dsp_search-help.cfm?goto=Certs Office of Small Business Utilization (OSBU) https://www.gsa.gov/about-us/organization/office-of-small-business-utilization-osbu Office of Small and Disadvantaged Business Utilization (OSDBU) http://www.osec.doc.gov/osdbu/ for Calendar of event I didn’t find the youtube video with Adrianne but the Women's Business Development Center’s Youtube channel has a lot of great videos https://www.youtube.com/user/wbdc1/   Book 7 habits of highly effective leadership- Steven Covey Favorite Quote “Small business is the fabric of our economy”

The Government gives out $115B dollars in small biz contracts each year, are you missing out? PART 1 with Adrianne Callahan

23% of Government Contracts are designated for small and minority business owners every year, this amounts to over $115 Billion dollars in contracts a year and that is only at the federal level. Federal, state, and local governments all have various funding that is designated specifically to work certified small businesses and the unfortunate truth is many of us are missing out on it. These government contracts can be a great stream of income. And an opportunity to grow small business ideas for women. In this episode, we talk with Adrianne M. Callahan a Small Business Specialist (SBS) and Disadvantaged Business EnterpriseProgram Manager for the United States EnvironmentalProtection Agency (EPA) Region 5, Chicago, IL. As the SBS and DBE Manager, Mrs. Callahan is responsible for the socio-economic programs carried out through the Region’s acquisition and financial assistance programs. In short, she helps small businesses like ours get government contracts and ensures that Women and Minority businesses get a shot at the millions of government dollars spent on vendor contracts each year. Adrianne joins the show to talk about what small business can do to get certified and secure contracts. She breaks down things like NAICs codes, MBE (Minority Business Enterprise) and WBE (women business enterprise) certifications, and gives a ton of resources for us to get started on your journey. This interview is so good I had to break it up into 2 parts.   In this Episode you'll learn: MEB/WEN Minority Enterprise Businesses Why you should get the DOT DBE Certification first What kind of jobs and contracts can you get from the government? How long it takes to get certified Do you need to be full time in your business to go after government certifications and contracts How to research if agencies have to meet their small business goals and what they may be looking for upcoming projects Where to get free help to get certified and find contracts.   Resources for getting your small business certified for government contracts: NAIC Code - https://www.naics.com/naics-search-results/ PTAC- Procurement Technical Assistance Centers http://www.aptac-us.org/ https://www.sba.gov/local-assistance/find/?type=Procurement%20Technical%20Assistance%20Center USspending.gov A little about Adrianne Mrs. Callahan has been instrumental in increasing EPA Region 5’s small business outreach efforts by: 1) co- sponsoring an annual small business conference for veterans in conjunction with Veteran’s day; 2) holding monthly counseling and capabilities sessions with small businesses; and 3) helping to identify MBE/WBE firms to State agency assistance agreement recipients. In addition, Mrs. Callahan has served as a panelist and instructor, providing training at a number of small business conferences. Mrs. Callahan works closely with local, state and Federal government agency partners and resource agencies to identify and assist small businesses in doing business with the government. Mrs. Callahan is the recipient of numerous performance based awards: Special Act, Cash, On the Spot and Chicago area Federal Executive Board Federal Employee of the Year for Outstanding Program Specialist (2013) and Team awards. Mrs. Callahan is the principal negotiator with Region 5 State agencies for establishing their Fair Share goals. These goals are included in ALL EPA Region 5 Assistance Agreements (grants). Mrs. Callahan is responsible for a large volume of public (external) contact with small and large businesses, public interest groups and nonprofits..

SEO in your everyday life and every day in your business [Book Launch Replay]

A few weeks ago I hosted a launch event at Seton Hall University for my new book My SEO Workbook . I recorded I took a minute to record the talk and QA I did at the event to share will my podcast audience and bring you into the world of SEO and how I went from mediocre blogger to SEO Coaching the world ( LOL) But seriously this talk about how SEO can help become part of your life and business really helped put into perspective for my guest and I hope it will for you too. The Q&A was really great too, we talk SEO for Non-Profits, Contractors, to just getting started and how you can use SEO research to help guide you in starting your business. In this episode you'll learn: Why you need SEO in your everyday life and every day in your business What are the real issues people have with implementing SEO and how to work through them How long did it take to write the book and the book writing  process How I get all of the content written for your site and make SEO easy and work with how I run my business What SEO topics should you write about if you have a nonprofit and your goal is to get sponsors and a really important question about how I make money with content and SEO,  including my passive streams of income, ecomm product income and my teaching and coaching income streams.