Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

How SEO can help against business BURNOUT

At a time such as this, where a lot of things are happening in the world, the chances of you burning out as a business owner/entrepreneur has increased. As a business owner and entrepreneur myself, I felt that it was extremely important to share tips on how I've managed to not fall into the burnout hamster wheel using, you guessed it ------ SEO! I want to provide helpful insight to you in this moment, as a coach and fellow business owner. Burnout can be seen as (1) feelings of energy depletion or exhaustion and/or (2) increased mental distance from one’s job, or feelings of negativism related to one’s job (World Health Organization). Our business is our job and we have to make sure that we conserve our energy, focus on our mental health and be proactive with targeting feelings of negativity towards our business. Burnout does not happen at a certain success level and it does not choose the person it wants to target, it just happens. Do you ever just feel overwhelmed? Do you ever feel like you have lost interest in your business or clients and do not know why? Do you know what burnout is and what it feels like? Have you ever wondered how SEO can manage, prepare and maintain your business against burnout? In this episode, I touch on each of these areas with examples as to why it's important to focus on ways to combat burnout, before it is too late.  My SEO Workbook is discussed in this particular episode because it provides all the necessary tools to achieve the goals of SEO, which ultimately is the leverage needed to avoid burnout. Let’s make the first step to transform your business! You can get a copy of My SEO Workbook at https://girlgetvisible.com/my-seo-workbook-grab-your-copy/ or on Amazon.com.

Boosting Business Growth with Content First

In this episode of the Girl Get Visible Podcast, we will be discussing ways to manage your content for SEO and how to boost your business growth. As I search through social media platforms and speak with my clients, there is a problem of really great content being lost in the ripples of the quick and “dirty” platforms. Dirty not in the sense of unclean, but in the sense of us continuously using UNSUSTAINABLE platforms as our way to engage with our audience. The reason your business cannot get the support, the traffic or make the income you want, is because we are not adding content on sustainable platforms. We create content, without strategically deciding on where to put content first, which is where we make the greatest mistake. Sustainable platforms like websites or blog posts will boost your business and increase its success. So, we should spend more time taking advantage of these platforms, then share our content for the world to consume. Are you having difficulty with growing your traffic or getting your content out for the world to see? Do you create amazing content on Facebook, Instagram and Twitter but it always just disappears? Are you tired of engaging with your clients, but not seeing any sustainable profits from it? Are you following all the different SEO strategies and still do not understand why your business is not where you want it to be? We get real in this episode and provide the answer to the questions above! Check out this Book: In this episode I talk about managing profits and I do mention a really great book to look into! Profit First: Transform your business from a cash-eating monster to a money-making machine, written by Mike Michalowicz is a self-help classic for entrepreneurs. It provides simple and counterintuitive cash management solutions that will help you break out of the “feast and famine” mode, another topic discussed briefly in this episode.

Episode 56 - The Other Syndrome

A lot of people know about the imposter syndrome, BUT did you know there is another lingering syndrome out there, that can also affect your business.In this episode, I will be speaking about what I call “the other syndrome” and providing a few examples and tips of what to do, to overcome it. This will be extremely helpful when you are working on different areas of SEO and your business, whether it is for links, pitching and even keywords. Are you consistently questioning your craft and comparing it to other businesses? Do you find yourself lost in what I call paralysis analysis, where you spend most of your time trying to figure out (ANALYZE) if you’ve done something right? Do you have a fear of taking a chance or even starting over? If you’ve answered yes to any of these questions or have other questions circulating in your mind right now, this is an episode you need to listen to. We are going to talk briefly about this “other syndrome”, also known as, the “AM I DOING IT RIGHT” syndrome, realize its symptoms and find solutions to stay far away from it.A book I recommend in this episode is called OWN IT: The Power of Women at Work by Sallie Krawcheck. One of the most powerful points in this book is the idea that we are afraid to QUIT, which stops us from taking chances. Listen to hear more about my point of view on this, and how it relates to the “AM I DOING IT RIGHT” syndrome. Make sure to check out this book!

SEO Beginner’s Guide

In this is episode I go through my SEO Beginners Guide freebie. This is where you should start if you are new to SEO and what to know what is, how SEO can help you, and what is all the SEO and search marketing hype about.  You can download the full guide at http://girlgetvisible.om/seoguide

Focus Pays: Why I didn’t do the #SocialChallenge

Everyone is posting photos, sharing their meme having fun online, and here I was plugging away at slide decks and email copy. Sounds like a 2020 version of Cinderella doesn't it LOL Well, It's not or not exactly, this was me really life last week while all of my biz friends were doing the #socialchallange / #dollypartonchallenge.  It wasn't easy, it wasn't even fun but in this episode, I tell you why I said no to the challenge and more of us should have said no too.

Serve, Sell, and SEO better in a crowded market

In this episode, we talk about what you need to stand out in a crowded market and how the right content and knowing your audience can help you stand out and Sell Serve and SEO better.

Make the most out of your Facebook Live Videos

Everyone is going live on social media these days, live on Facebook, live on IG, live on Youtube. Going live is a great way to get your content out there instantly and grab a quick audience but the growing problem is after the first few days all of that good content you shared on live, is lost in the algorithms and isn’t getting in front of new audiences like you hoped. Most Facebook Marketers will tell you how to go live on Facebook, what you should go live about on Facebook, how to invite more people to your Facebook live; but they don’t talk about how to make that Facebook LIVE live longer and continue working for you. In the episode, I talk about what you can and should do to keep your most valuable content in rotation longer and get the maximum benefits for your business. To join me next time I do these webinars live, join the waitlist here http://girlgetvisible.com/waitlist

Collaborator- SEO Visibility Success Code

We are in the 4th phase of the SEO Visibility success code. A lot of people get stuck on 3rd phase the Creator they are creating a ton of content but forgetting that they also need to get the SEO secret sauce backlinks. And miss getting good SEO results and getting in front of other audiences to help them grow faster in popularity ad search. Similar to have we’ve done the other episodes in the Collaborator Episode I put on my SEO Coaching hat and I tell you: How to get SEO backlinks by collaborating with other businesses? How to build backlinks that are going to get you in front of more audiences  Where to start with business collaborations and build a collab catalog like Mary J Blige:D Some of the links I mentioned in this episode : Other episodes about the success code: SEO Visibility Success Code https://girlgetvisible.com/the-seo-visibility-success-code-the-steps-vs-the-journey-in-business/ https://girlgetvisible.com/creator-seo-visibility-success-code/ https://girlgetvisible.com/peeker-seo-visibility-success-code/

When did you fall in love with Hip-Hop

In marketing we see a lot of talk about pain points and we're pushed to talk about problems our client has, but we skip the most important buying triggers that lead to the moment people take action and are hooked.    I know you’re thinking what does hip hop have to do with business, SEO, marketing, and the Girl Get Visible Podcast, well not a lot on the surface but if when you look at what makes people fall in love with hip hop, a certain song, or artist you’ll find there is a lot we can learn about getting people to fall in love with and buy our products.    Taking actions and buying a product or service is a more an emotional decision than a logical one. Yes, people know they need a thing, but what’s that moment that makes you jump in to get?   In this episode We hear clips from hip hop greats like Pete Rock, Talib Kweli, Black Thought, Quest Love, Kool G Rap, Russel Simmons, and De La Soul on their falling in hip hop moments; and host Akilah Thompkins-Robinson digs into lesson we can learn about buying triggers from these moments in hip hop.   What you learn: Difference between pain points and buying triggers. How buying triggers can turn your leads into customers.  How to identify your audience's buying trigger?  How to create buying triggers in your customers journey The different triggers that influence buyer behavior

2.9 Million Followers: How ’I Need a WORD’ Grew through serving

In this episode, I interview Quonda Renee of I need a Word. In a short time Quonda has built a Facebook page following to over 2.8 2.9million. Quonda’s platform is not only great because she’s built it so fast, put on a conference, wrote a book, and started her own podcast in these 2 years; but also because she did all of this her way and while still serving her followers and staying true to her Christian faith. In addition, to growing her own business Quonda has worked to bring more pastors and ministries to social media and has become as major influencer in growing audience, living your message, and creating a thriving business while doing it. In this episode we learn: about Quonda’s journey as a marketer and online influencer 2 of her 10 laws to building your own power audience The strategies she learned on how to learn about and listen to her audience how to market a Christian community, even with all of the push back from Facebook how to monetize a large following without compromising your purpose After the episode grab Quonda’s book “I NEED A WORD: 10 MARKETING LAWS FOR CHRISTIAN ENTREPRENEURS” of Amazon Links to follow Quonda I need a WORD Quonda Renee on FB Quonda Renee on IG (@thegirlfromineedaword) Book: I Need a Word More About Quonda: Quonda Renee is a Digital Marketing Strategist serving the Christian community since 2017. However, this MBA graduate is more widely known for creating I Need A WORDTM, a digital faith-based television network purposed to help pastors and leaders from all over the world gain online exposure to their ministries. This business was created when Quonda was going through a rough season in her life. She was struggling financially and, after much prayer and fasting, God told her to start a Facebook page and call it I Need A WORD back in July 2017. Today that page, which started with zero followers in August of that year, has over 2.8 million followers and the brand now includes a digital television network. Quonda is also preparing to release her first book “I Need A WORD: 10 Marketing Laws for Christian Entrepreneurs .” Her desire is to use her gift of marketing to help ministries and businesses grow by creating an online presence. Quonda currently lives in Atlanta, GA. She has a passion for helping others and loves to travel. Quonda lives by this simple principle: “It’s always a ‘no’ until God says, ‘Yes.’ “