Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

My favorite Episodes on the Journey to 100

In honor of getting close to our 100th episode milestone, I wanted to talk about my favorite and most impactful episodes ever. Over time, I’ve found my most downloaded episode to the episodes my audience resonates with the most. I’ve talked about  my love of hip hop to having some of my favorite people as guests, sharing their expertise and real SEO stories. It’s really been a remarkable journey.  I’ve been able to share my knowledge of SEO and its benefits to your business, while also showing other people’s brilliance.  As a podcaster, it is easy to get discouraged when you don’t see the metrics you want to. But don’t give up. Just a year ago, we celebrated 100,000 downloads, and now in just one week, we will be celebrating 100 episodes of amazing content. In this episode, you’ll learn: Why is this such an important moment for the show? What are my favorite episodes and why? What are some of the topics I have spoken about in the past? Who are some of the guests I’ve had, to share their knowledge? What will happen for the 100th episode? Episode 100 will be LIVE and I will be getting interviewed by our special guest host, Kishshana Palmer on April 13, 2022 at 7:00 PM ET. You don’t want to miss this! Want to provide some questions for the interview, go to girlgetvisible.com/askme RESOURCES Here is the list of all the episodes I mentioned, I really hope you enjoy listening to them! Episode 21 - Branding, Building, and of course Selling your Products with Guest Arsha Jones Episode 22 - Selling your Products in Today’s Market & Building for the future with Guest Arsha Jones Episode 27- The Secret to a Viral Post on Facebook with Guest Rachel Miller Episode 30 - How I run my Business with only a few Hours a day, and never work 7 days a week Episode 39 - The Government gives out $115B dollars in small biz contracts each year, are you missing out - Guest Adrianne Callahan Episode 40 - Getting Your Business Right with Government Contracts - Guest Adrianne Callahan Episode 41 - Stop Sitting at Tyler Perry's Table and Make Your Own Table Episode 50 - When Did You Fall in Love with Hip Hop? Episode 60 - The Battle: Copy vs. Content vs. SEO Episode 66 - Getting Visible with Podcast Community with Guest Danielle Desir Episode 67 - Maximizing Your SEO Visibility Season with Guest Mischelle O'Neal Episode 68 - Should You Focus on SEO or Facebook Ads with Guest La’Shonda DeBrew Episode 69 - Getting Visible in a Crowded Market with Guest LaShayla Simpson Episode 71 - The Business of Creating your Brand with Guest Stephanie Arnold Episode 72 - Growing Engaging Groups with Sandra De Freitas Episode 76 - The Mindset Blocks that are Stopping your SEO Episode 79 - Manage Your Money as an Entrepreneur with Guest Belinda Rosenblum Episode 80 - Growing a Successful Business with Guest Tasha Booth Episode 81 - Building a Sustainable Business Model with Membership Sites - Guest Stu McLaren Episode 82 - Keep Your Business On Track this Summer Episode 87 - Are You a Coach and Don't Know it Yet with Guest Kim McCarter Episode 90 - Healthy Boundaries in Your Business Are Important Episode 94 - Pivots, Pregnancy and Pandemic with Guest Brittany Raji Alberty Episode 96 - The Worst Podcast Pitches I've Received   Ways to connect with Girl Get Visible for the 100th Live Episode: Girl Get Visible Facebook: https://www.facebook.com/GirlGetVisible SEO Growth Mob Group: https://www.facebook.com/groups/SEOGoodyMob Girl Get Visible YouTube:  Girl Get Visible- SEO and Content Marketing

Podcast SEO

Did you know that podcasting is one of three sustainable places to make your content? Podcast SEO is extremely important and has gained an immense increase in attraction online and within the business community. Even major companies are expanding their products to host and invest into the podcast community. I’ve been within the podcast space for years, and it still shocks me when I find out SEO is not being used. People are really struggling, because although SEO is pretty old and podcasting is old, no one is marrying the two. The best way for podcasters to grow and be seen is by using SEO, because with SEO, we intentionally make content our audience is looking for. It is no longer enough to post a show or have many episodes, there has to be intention behind it. Now, this increase in investment around podcast SEO, can be seen as both positive and not so great due to the increased competition. However, using SEO with your podcast works and we must start acknowledging it. In this episode you’ll learn: What podcast SEO is? Why is it important as a podcaster to use podcast SEO? How is the podcast community growing and why is it both good and not so good? What are the things that impact your SEO? Remember, don’t close yourself off to more opportunities, by not using SEO for your podcast. BONUS: Here is the free SEO Podcast Scorecard to help you to see if your podcast show is doing well with integrating SEO. Resources If you are a new podcaster or thinking of starting a podcast, check out GGV Episode 35 - Things you should know before starting a podcast Here are a few podcast episodes I mentioned to check out around getting visible in the podcast ecosystem. GGV Episode 66 - Getting visible through podcast and community with Danielle Desir GGV Episode 69 - Getting Visible in a crowded market with LaShayla Simpson Also I talk about show notes within this episode, which are impactful. Check out this episode GGV Episode 73 - Podcast show notes that will increase your downloads Need more SEO support for your podcast? Check out SEO Assist, where you can ease your content creation worries, save time and increase your visibility. Written with SEO in mind, this tool will help you to successfully marry both your podcast and SEO together. Want to know how visible your podcast really is, then check out Podseeker, the tool that allows you to see how many downloads your show is getting.

Top Tools for Repurposing

We can no longer run away from video content on social media platforms. From Tik Tok to Instagram Reels, everything now gives preference to short clips. Now, I know not everyone has the time, experience and desire to work with video. So, let’s talk about how to increase our use of the very strategy that social media platforms give preference to. Did you know that better performing video content is about 60 seconds? Girl, think through some of your content that can be repurposed today. There are seven video editing tools I use to repurpose content for social media. These tools are easy to use. inexpensive, and professional looking. In this episode, you’ll learn: Why is video content necessary in 2022? How to repurpose content you already have? What tools to consider for your business for repurposing content? How can each tool fit your business needs? Resources Below are all the tools I speak about in this episode. Check them out! StreamYard - https://streamyard.com/ Canva - https://www.canva.com/ Headliner - https://www.headliner.app/ Videoshop - https://www.videoshop.net/ Pictory - https://pictory.ai/ Lumen 5 - https://lumen5.com/ Filmora - https://filmora.wondershare.com/   

The Worst Podcast Pitches I’ve Ever Received

Have you ever had someone address you by the wrong name? I have while receiving a podcast pitch and immediately, I lost my desire in reading the remainder of the email. Mistakes happen, but that’s not really a great first impression if you want to be a guest on my podcast show and in front of my audience. If you’re not familiar with what a podcast pitch is, I am here to help. It is where you send an email to a fellow podcaster letting them know why they should consider you as a guest on their show! It’s an exciting and amazing experience to grow and build your network in the podcast world. Podcast pitches are important to increase your visibility, because being in front of another audience can increase traffic to your site and your business. Okay, so we know podcast pitches are important, but what happens when your pitch is just not great. I have seen people throw themselves under the pitch bus, either on their own or by pitch companies they pay for. This is not the kind of visibility we need. I’ve provided 10 common mistakes people make when sending a podcast pitch. I’ve had the unpleasant experience of them all, and we really need to talk about it, guys. In this episode you’ll learn: Reasons why your pitches are getting ignored. What things to avoid when sending podcast pitches? How to make your podcast pitches better? How to make the person you are pitching see value in your proposal? Remember, a pitch is not good until it is accepted. So if you see yourself in any of these examples, it’s time to make some changes. Resources I’m not the only person struggling with podcast pitch emails. Pat Flynn, is the host of the Smart, Passive, Income Podcast. SPI 548: Reading Bad Emails from People Asking to Be a Guest on This Podcast If you would love some support with making better podcast pitches, check out SEO ASSIST at SeoAssist.com and use the code: POD to get a little gift. SEO assist is good for providing a flow to assist you in writing a pitch letter, manages a pitch follow up letter and provides a podcast directory where you can connect with people looking for guests.

Metrics aren’t a Myth

Today’s episode is to provide accountability to my Girl Get Visible listeners, on how you view your metrics and KPI. In recent discussions, I’ve seen business owners, not willing to own up to,  whatever metrics they are measuring their business by. For example, in SEO, metrics we may measure ourselves by are email subscribers, bounce rates, keyword rankings, and even page speed, to name a few. If you’ve been in a few SEO training sessions already, you may hear some lofty metric goals, but don’t scorn them. If you see a metric that’s relevant in your industry and immediately resort to lowering them, you are doing yourself a disservice. Nothing is unattainable and you have the power to succeed, beyond your wildest imagination. Now, it may not happen overnight, but make it a goal and continue to work on it. Listen to this word of encouragement on why metrics should not be seen as a myth, but instead truth to the success of your business. In this episode you’ll learn: Why, quality metrics for your business are not a myth? How to respond to metrics that seem unattainable when introduced? What, we need to be realistic about as business owners? I really hope you enjoy this episode, and don’t forget to share with me the goals you are trying to achieve in the comments.

Pivots, Pregnancy and Pandemic: Staying visible through life and business ups and downs

In this episode, I am so happy to speak with Brittany Raji Alberty, founder of The Marketing Midwife, to discuss how she successfully stayed visible while managing life and business. Brittany attended one of my courses on using SEO a few years back, and we recently reconnected on Club House. She is now an educator to other entrepreneurs on how to be successful through ecommerce, online visibility, and content strategy. In 2021, her top visibility strategies were using Club House, Content Marketing and Live streaming to help others articulate their expertise area, which led to generating over $200,000 in revenue. Brittany pointed out that as a new mom and entrepreneur, its difficult to keep up with all the demands coming your way. She did a fantastic job of providing real and much needed insight, that a lot of other entrepreneurs or coaches, might shy away from.  Struggling with e-commerce and online marketing, is not new. Additionally, struggling with experiences such as postpartum pregnancy, being a mompreneur and wife, and the pandemic, is not new. In this episode you’ll learn: How to start taking advantage of online marketing, regardless of how long your business has been around? How search engine optimization (SEO) strategies are important for your business? How our guest, Brittany, supports other entrepreneurs in their goal of visibility online? What's it like being a new mom (mom-preneur), while managing a scalable business? I truly enjoyed speaking with our guest Brittany, and I know this will resonate with at least one of my listeners.  Resources Favorite Books to check out Miracles Happen by Mary Kay Ash Believe Bigger: Discover the Path to Your Life Purpose by Marshawn Evans Daniels Favorite CRM: https://leadstofunnel.com/ FREE Masterclass “Paid in the Pandemic”  - JOIN HERE: https://beautyimpactacademy.ck.page/53f6cca9f9 Contact Information Website: Themarketingmidwife.com Instagram: @marketnmotivate Facebook: Www.Facebook.com/brittanyraji/  ABOUT BRITTANY Brittany Raji Alberty is an entrepreneur, and educator who assists black women entrepreneurs to transition to online operations.  She founded E-commerce brand in 2015 after 5 years traveling to trade shows, 4 retail partners and 100 of pop up shops her operations transitioned to completely ECom in the 2020 due to Covid-19. Alberty had her highest revenue year and fell in love with online operations. Using SEO, content, emails marketing, and Facebook ads she literally woke up every morning with sales. By the end of 2021 she sold her intellectual property for the business and transitioned to coaching & consulting others to digital marketing & e-commerce operations.

Changing my Niche almost crushed my business and me

“Own your Niche, Love your niche, Date your niche” - Akilah According to the Oxford Dictionary, a niche is “denoting products, services, or interests that appeal to a small, specialized section of the population”. Terms such as small and specialized, means that your niche should capitalize on a targeted audience. Have you ever thought about that? In this episode, I talk about the importance of selecting a niche and then narrowing it. One thing that business owners struggle with is communicating to their desired audience that their product or service can help them. How do I know, you may ask? Well, when I broadened my niche,  it was so much harder for me to find ways to communicate to my clients that I am here to help them with their SEO. I knew better, but at the moment, I focused on all the possibilities of SEO and with so many people asking for my services I thought, why not. The biggest mistake I ever made was broadening my niche to try and help everyone. Just because it’s possible, does not mean it should be done. In this episode, you’ll learn: The reason  it’s important to have a niche for your business? The importance of narrowing your niche Lessons I took away from making a big mistake in my business. Reasons why knowledge-based businesses should use SEO to support their niche. Remember, don’t make the same mistakes I did. Narrow your niche, sis!  

IS Blogging Dead in 2022

Every year I get asked the same question, is blogging dead? The short answer is NO, the full answer is nothing ever dies it just evolves. In this episode, I talk about the 2022 evolution of blogging, content marketing, and audience. Blogging isn’t just for good SEO In 2022 Every course creator, membership site owner, podcaster needs to include blogging or an aggressive show notes strategy (for my podcasters) into their marketing strategy. In the episodes, I talk about the importance of blogging this year and how major coaches Stu McLaren, Rachael Rodgers, James Wedmore, Lisa Nichols, Amy Porterfield, Nicole Walter, Lamar Tyler, and many others are using blogging, podcasting, and long-form video content publishing machine In the episode I share: Why blogging isn’t dead How we should be thinking differently about blogging in 2022 How Blogging can help grow your business and get more sales and clients in 2022 How 7 figure businesses and major corporations are using blogging to get their message and products out the Why research and blogging is so important to the buying process Creative ways you can start incorporating blogging into your businesses content strategy If you need help getting started with blogging for your business check out the replay from our last Magnetic Content Challenge Girl Get Visible (vipmembervault.com)

Bad Marketing Strategies you need to Drop in 2022

As we jump into 2022. It’s a good idea to look at what worked and what isn’t working in your business. A lot of times when we do these reviews we focus on metrics, money, customers to measure how well we did but we rarely look at the marketing strategies, marketing tactics, and overall marketing habits that we need to make to grow scale and have a better year. This year I’m calling all of my entrepreneurs to level up, if you’re a coach, course creator, membership site owner this episode is for you with LOVE. In this episode, I talk about the bad marketing strategies we need to give up in 2022, I’m sure there are more than a few bad marketing tactics we can talk about but in this episode, I specifically focus on 4 that I think is stopping you from hitting your goals the most: hope marketing, guilt trip marketing, wake up marketing, and “I’m new to business” marketing. These are the ones that are dragging us down so much and are likely why you didn’t hit your goals last year. One of the big messages you’ll get in this episode is being consistent and planning out promotions is key in 2022. And you’ll also learn: Why you need to stop operating like a new business Why we need to take notes from big businesses and gurus instead of hating on their promotions Marketing strategies you can replace these bad habits to market and promote better in 2022 How you can strategically use paid advertising like FB ads especially if you have a small budget. Here are some of the resources for helping get new marketing strategies that I mentioned https://girlgetvisible.com/are-you-a-coach-and-dont-know-it-yet-w-kim-mccarter/  https://girlgetvisible.com/are-you-visibly-growing/ If you want to learn more about VIP days visit here https://girlgetvisible.com/workwithme/ 

Healthy Boundaries In Your Business Are Important

In this episode, we talk a little about setting healthy boundaries in your small business. I know It's hard to set boundaries when you love your business, love helping your customers, and overall love what you do. Especially if you're a course creator, executive business coach, membership sites owner small business IT or Marketing consulting, or any of these business models where your goal is to help and serve others.   For us, boundary setting can be really difficult but setting healthy boundaries can also help with managing burnout and overall delivering better service to our clients and members.   A few episodes ago I talked about how SEO can help with overcoming Burnout and Overwhelm in your business and today I want to talk about how boundaries can help as well.   Boundaries are one of the most important things in a business especially in a small business where you can easily get burnt out overwhelmed because you’re often the one doing everything including answering messages, making content, doing the work, and serving clients it's easy to become overwhelmed and bogged down in your business.   I've recently had a few situations come up in my business that made me have to set some new boundaries and reevaluate some of the ones I had. I share some of those stories in this episode because I'm sure you’ll probably see and feel some of these stories happening in your own business. You may not even realize that you need to set some boundaries or your boundaries are being pushed.   This topic is important all year round but especially during this time of year. It gets it it’s hard when you love your client and you love your work. It’s easy to get lost and do it all the time, but there’s always gonna be a time when you don’t necessarily have it in you to do all the work, or maybe you are busy or just trying to enjoy some of the fruits of your labor and you’d like to maybe not have to work and not do so much work, and then you realize that because you didn’t set clear boundaries people are still calling you texting you sending you a friend request and a bunch other things online so.   In this episode you'll learn: signs you need more or new boundaries in your busines how boundaries help you with managing and overcoming burnout some great executive business coaching tips on the types of boundaries to setting your business how to communicate and enforce your boundaries effectively most importantly how to stick to them so that you don’t fall into the overwhelmed and hating your business trap that happens when people don’t set the proper boundaries   enjoy the episode