Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

What stops you from hiring

Let’s talk hiring! In this podcast episode, I thought it would be important to talk about why most business owners will not hire or outsource their tasks to others to complete. This topic came about when I was conversing with a close business friend of mine, Dottie Reynolds. Dottie had a very intriguing question, which made me wonder why business owners hire coaches to be taught to do things on their own versus outsourcing that workload. When I first started my business, I was guilty of doing everything on my own. I am capable of doing the majority of the facets of my career, but having my team has made everything so much easier to concentrate and execute. I absolutely feel like a girl that got visible! In this episode, I speak about at least 7 different reasons as to why someone will not be hired, someone else for their work and things you should consider when making that decision. Whether it is due to cost, perception of what you think is hard work, or not trusting others to work on your business niche, every business owner has their own reason. You’ll learn in this episode:   What are the typical reasons someone would avoid hiring someone, for their business?  What are the top reasons why someone will not outsource work?  Why outsourcing may be considered expensive versus getting coaching?   How to know when it is time to outsource that workload? I hope this episode really helps you to invest in yourself and not always rely on outsourcing talent. Resources You can check out Dottie Reynolds: https://www.facebook.com/dottie.reynolds10

5 things to use Google Search Console for

As a business owner, knowing what your site is getting found for and its performance, is important. However, not many people know how to review their site’s traffic and performance, to reach the right audience. I have coached numerous business owners, who’ve had their site for many years, but did not know what they were showing up for on Google. Now, I know a lot of people are familiar with Google Analytics, but I have something even better that can provide you with data you need.  It’s time to share the underrated secret tool of SEO, Google Search Console. Google Search Console is a FREE tool, that allows you to review and make necessary corrections to your site to optimize your visibility in Google search results. You can get data on, the words your site is getting found for, backlinking for your site, how well your page is doing in search and even how many pages Google is seeing from your site. This episode walks through five ways to use Google Search Console to your benefit. Whether it is to track your performance or measure your growth, if you are serious about SEO and how Google sees your site, search console is your next tool to use.  In this episode you’ll learn: ·         Why Google Search Console is important for your site? ·         What indexing and video indexing is? ·         How to track performance and measure growth using Google Console? ·         Why detecting issues early on is easy with Google Console? ·         What ways you can use Google Search Console to find topics? Let’s get started! Want to know how to set up your Search Console account and Site Map? Find a quick tutorial on how to do just that, by going to https://youtu.be/zaiWODRTHpc   Resources ·        Join our SEO WorkClub by going to girlgetvisible.com/joinus. Applications are officially open! ·        Join SEO Growth Mob, our free community where we provide insightful information around all things SEO, including more information on the Search Console. You can join at https://www.facebook.com/groups/SEOGoodyMob            

2023 Predictions & the Best Use of AI for your business

Only a few weeks in and 2023 is already shaping up to be an interesting year for online entrepreneurs. If you're a thought leader and trying to get your voice out there with a course, coaching program, or speaking then you'll want to lean into these 2023 Predictions.  In this episode, I talk about the big changes already happening in the only space with SEO, Google Analytics, People First Content, and of course AI. The newest good and bad 2 letter word.  If you're like most people I know you've heard about AI Chat GPT, Midjourney, and all of the other new words that have popped up in the last 2 months. In this episode, I share my take on it as an app creator, thought leader, and content creator. I give a little background so you're well informed in these internet streets and you know the best ways to use it to enhance your business and not hurt it in the process.  The good news AI is NOT replacing anyone but it does have a few advantages and disadvantages to consider  I also share some new updates we have in SEO Assist that you can try today at https://seoassist.com/tryme. Our new features are built with you the thought leader in mind, if your looking for a tool that uses your voice and doesn't just replace it with generates content definitely give this free content flow a try. We're out here to help you show up better in search. 

Preparing your Online business for the Recession

Let's talk about THE Recession As coaches, course creators, and digital entrepreneurs our businesses and lives depend on not just being able to sell, but all people having the funds and bandwidth to buy. And real talk, right now as we close out 2022 the funds' people have may be in danger. In this episode, I talk about what it could mean for us and share the strategies I’m doing to stay afloat during this economic downturn In this episode, you’ll learn Product strategies that can help you maintain consistent income during this time Ways to still build and expand your audience even if you don’t have money for ads and social posts get overrun How affiliate income and working with other businesses can be the best thing small businesses have to save us all during a recession or really any time Innovative ways to save and tighten your belts in your business, and how to prepare when your clients do the same Why do you need to turn your business from a commodity to a necessity like yesterday? And of course, all of the ways SEO and get search traffic can help you with this We’ve all heard the stories about all of the businesses that were made and thrived in 2007, 2008, and 2009 during our last recession; but they continue to forget the businesses that didn’t make it. We want to be on the survive and thrive side so it’s time we discuss and prepare for it. Don’t pass up this episode because you think you aren't ready for it yet, listen and start working on your plan to get ready and prepare for whatever happens with the rest of the world Here are some of the tools I mention in the episode: Hello Audio https://helloaudio.fm Canva SEO Assist https://seoassist.com

Everything you need to know about seasonal content

As the holiday season slowly emerges, all entrepreneurs are aware that this could be the busiest time of their business. During this time, we try to find the best way to engage our audience and provide them with content and products that is beneficial to them and their family. With the overwhelming feeling of the holidays, it might be difficult for you to figure out what you are going to put out there and when you’re going to post seasonal content. In this episode, I walk through the importance of seasonal content and how to be prepared in showing up for your audience. There are things you should consider such as, the types of seasonal content, the timeline of when to put them up, ways to incorporate social media with this content, and how to refresh old content that is still relevant today. Let’s get ready for this holiday season, the right way! In this episode you’ll learn: When should you start thinking about seasonal content? What the best timeline is to start putting out seasonal content? What are the different types of seasonal content to consider? How to refresh your older content through repurposing? How to incorporate this content on your social media platforms? Resources Seasonal Timeline Freebie: com/seasonaltimeline Girl Get Visible Episode 88: Last Minute Black Friday Ideas and Promotions for Entrepreneurs Girl Get Visible YouTube: Hello Audio Review: Private Podcast is new way for Course Creators

What’s all of the buzz about TikTok and SEO

TikTok is the latest and apparently the greatest video-based social site. You’ve probably heard that TikTok is now getting more hits than google and more watch time than youtube. These are big accomplishments and if you’re like most marketers and entrepreneurs you’ve been wondering how TikTok can help your business and whether should you get started (or keep up with) TikTok.  And then comes another notch in the TikTok belt, SEO. A lot of things have been happening in the TikTok app and in google with ranking and indexing TikTok videos. These changes make TikTok and much better option for business owners and I dare to say worth the effort you would put into creating this new short-form content In this episode, I give you all of the tea on my current thoughts on TikTok, including how I think the use of SEO will help you on tiktok and how TikTok videos and content can help your SEO on your website In the episode I also share: the results I had after doing a 30-day TikTok challenge with Crystal Cooper My approach to creating good TikTok content Details on how TikTok can help your SEO The one thing I would do differently if I was starting with TikTok today How to repurpose TikTok videos and how to repurpose other content to make TikToks And give examples of the strategies you can use to grow  fast and make  money from TikTok for your online business Here are the resources I mentioned in the episode: Crystal Cooper who I mention in the episode a few times: https://Www.meetcrystalcooper.com   Here are the links to the TikTok I referenced: https://www.tiktok.com/@akilah_girlgetvisible/video/7125905402004278570?is_from_webapp=1&sender_device=pc&web_id=7141032045614499371 https://www.tiktok.com/@akilah_girlgetvisible/video/7124477285616356654?is_from_webapp=1&sender_device=pc&web_id=7141032045614499371 Breaking news, I also mention in the episode how Google has introduced a short video SERP area, here's a screenshot of what that looks like on mobile

Bringing Excitement to almost any topic with Nicole Barham

As entrepreneurs, it is important to build a sustainable business that keeps the cash flow going, while also achieving all the goals we have for ourselves. With consistent SEO and Visibility strategies, your business is going to boom, so your next step is to easily track your finances, without the stress of “budgeting”. In this episode, we connect with the amazing Nicole Barham, Founder and CEO of Design Your Wealth, to get her perspective on what every solo-entrepreneur should know as they manage their business finances. In this transparent and necessary conversation, Nicole opens up about how her experience with bankruptcy led to her determination of never being in debt again. Her journey led to developing the well-known solution, 5-minute bookkeeper, which supports entrepreneurs with staying on top of their finances in little to no time. Finance and Budgeting is not a fan favorite, so to bring excitement to this topic, Nicole has successfully done two things: Kept the solution she created, simple Made sure there is consistent community and support, while not keeping clients alone with the system. Now you’re probably wondering, is this conversation important to me and my business? The answer is yes. Throughout Nicole’s time of building her business, she quickly realized that other entrepreneurs needed help with tracking their finances too. Using her own visibility strategies of being on social media, getting invited to podcasts and engaging in her community, she has made almost half a million dollars in sales, and has been featured on well-known organizations, such as Good Morning America, to share her secrets on how to easily stay on top of finances in a short period of time. So, instead of stressing about your business finance, dive into this episode to gain that financial peace of mind. In this episode, you’ll learn: What are things most entrepreneurs wait to do, which could cost them money? How tracking your business finances can be easy and exciting? What are some ways to bring excitement to business finances? Why building a community can motivate your clients? What are suggested visibility strategies to reduce how long you are on social media? ResourcesDemo of the 5 Minute Bookkeeper – 5minutebookkeeper.com Free PDF Guide - 5 Minute Money Secrets for Solopreneurs Contact Our Guest Website: https://www.nicolebarham.com/ Facebook: https://www.facebook.com/nicolebarham2 Instagram: https://www.instagram.com/nicolebarham2/ About Nicole Barham Nicole (she/her) works with women entrepreneurs to help them go from being stressed-out about money to financial peace of mind. She's been featured in First for Women, Medium, Time, Black Enterprise, and Essence magazines and seen on Good Morning America sharing her secrets to getting and staying on top of your finances in just a few minutes a day.  

2022 Google Updates

As a business owner that uses search engine optimization (SEO) as a strategy, we absolutely love keeping up with Google. On average, Google provides updates every few months and it is usually when they receive wind of a new trick uprooting the goal of providing unique and authentic content. Well guess what, in both May and August of 2022, Google has updated their algorithm again. When Google decides to do small updates to their algorithm, business owners start to feel the effects immediately. The updates this year is tackling the use of Artificial Intelligence (“AI”) generated content. Recently Google stated that AI is against their terms of services. That is because they want unique content that can provide value and contribute to the conversation. In this episode, I break down the updates from both May and August, how it can impact your business and suggested next steps on how to use this update to your benefit. If you are a part of the Girl Get Visible family, I do have some good news for you. If you have My SEO Workbook and have been following my tips on using SEO over the years, then you probably are in a good place. I’ve always cheered creating only expert, authentic, and trustworthy content for your audience. In this episode, you’ll learn: What the recent Google updates were? Why artificial intelligence is not as beneficial for your business? What kind of effects these updates are causing for business owners and content creators? What to do if you are concerned about the algorithm changes and the next steps to take? What it means to be an expert, authoritative and trustworthy for your audience and Google? Resources Throughout this episode, I’ve mentioned quite a few resources to check out. They will all assist you in making sure your content and business collaborates with the Google updates. Podcast Episode 77: Number 1 Backlink Strategy Podcast Episode 104: 4 ways Google can help you write better for Google Self-Help Guide and Book: Purchase My SEO WorkBook Here Communities to Join Join our SEO membership group: com/joinus , where we collaborate with one another and develop strategies to have your business infuse your voice into everything it does. Join the SEO Growth Mob Facebook Group HERE , which is a free group to get consistent updates on Google and SEO. If you’ve been hit by these recent updates, let me know on our social media pages or in the SEO Growth Mob Group your thoughts!  See you in Search.

4 ways Google can help you write better for Google

Recently, I have been looking on Facebook and conducting reviews of my client’s work and we have hit a wall in our SEO journey. Content creators and business owners are struggling with the concept of doing all the things necessary to get visible, but not seeing the results they desire. It can be frustrating to provide consistent, blog posts, podcast episodes, products, and courses for your audience, with little to no traction to your site. You’re probably also using common SEO tools to get a sense of how your site is doing and still no luck. I am here to tell you that the lack of results may not be due to the steps you are taking or the tools you are using, but instead, the things that we are writing. Certain tools that help with SEO are great, but they aren’t everything. SEO tools focuses on analyzing information you’ve provided, instead of analyzing what you may be missing. And the next appropriate step in finding out what you are missing, could be to hire an SEO strategist and we are always here to help increase your traction and visibility. But what if I told you that before the tools and before the professional SEO strategist, there is a free and easy option to get started without any delay. Let’s talk about Google and how it provides clues and signals on what you should include in your content and site. In this episode you will learn: What may be delaying your success in traction to your site? What are 4 ways you can learn to write better for Google visibility? Why context is important when considering search engines, such as Google? How taking the time to research and reduce the time it takes to write your blog post? I look forward to seeing you in search! Resources One SEO tool, that I know can assist you with knowing what to write for better visibility is the, Seo Assist app. If you want to learn more visit: https://seoassist.com/ As mentioned in this episode, I want to bring back Episode 69 How to Get Visible in a Crowded Market, with guest speaker LaShayla Simpson, owner of Elle’s Dreams Events Order your copy of the My SEO Workbook today, your ultimate guide to visibility in search engines.

Webinars giving your business life with DeKesha Williams

Girl Get Visible podcast will always provide to our audience different ways to increase visibility and get out of the sea of sameness in our areas of expertise. Today’s episode is no different, as we are going to be talking about how to use webinars to give our business life. I am so excited to introduce the webinar queen and owner of Vizions Consulting LLC, DeKesha Williams. Webinars are a tool that can help you grow and increase your profit, and our guest today is a phenomenal expert on how to do so. We may shy away from webinars because we have the fear, of not getting enough participants to fill the room or we don’t know how often to hold webinars to benefit their business. DeKesha has years of experience within the retail management industry, which has allowed her to easily to help other business owners with successful strategies, such as using webinars. Ms. Williams provides insight to women entrepreneurs on styles of webinars, how to drive traffic into your webinars, how webinars can apply to your ideal client and how to make it work for your business. In this episode, you will learn: Why webinars are necessary for your business? How to determine whether to have paid versus free webinars? How to fill your webinar rooms? What are the successful strategies to nurture your audience to become a new customer or client? How to use webinar strategies to grow your business? Resources In this episode, DeKesha mentioned resources, so check them out below. Suggested book to read: The Pumpkin Plan by Mike Michalowicz Suggested Webinar Platform: Easy Webinar - https://easywebinar.com/ Connect with DeKesha Website: https://vizionsconsulting.com/ Instagram: https://www.instagram.com/de_kesha/ Facebook: www.facebook.com/dekesha    Facebook: www.facebook.com/dekeshacwilliams Facebook Group: https://www.facebook.com/groups/ProfitProducers/about/ Biography of DeKesha Williams DeKesha Williams, known as the Virtual COO, Business Strategist, and Leadership Development Trainer, is the CEO of Vizions Enterprise. Vizions Enterprise helps clients with business expansion and infrastructure development. Ms. Williams leverages over 20 years of experience in retail management to help other entrepreneurs develop practical business strategies that include: solutions to increase profitability, strategies to increase foot traffic, brand development and more. In addition to her many years of experience, Ms. Williams holds a B.A. degree in Fashion Merchandising and a M.B.A degree in Finance. As a single mom of two, often times it was hard to just up and travel to all of the conferences happening across the country. I would always feel guilty about leaving my kids at home especially when trying to find someone to stay home with them. They love being at home and I would feel guilty about removing them from their element.