Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

Copy and FB ads that will have customers Smacking your Boutiques Buy Button

In This Episode: You need to find a way to convert all those page visits in to purchases? Well our guest, Apryl Beverly has the answers you are looking for. Apryl is the million dollar word stylist well know for he straight no chaser approach to copy writing and business. Famous for her catch phrase 'Smack the Buy Button" (don't we all need that), Apryl is an accomplished copy writer, author, and entrepreneur. In this episode Apryl shares tips on writing copy for online boutiques and Facebook Ads from her best selling book F.A.S.T. Money! The Easy Way to Use Facebook Ads to Hook Smokin' Hot Leads. What You’ll Learn: The keys to Facebook ads How to get your first 100 likes Page, Video, Group How much to spend on ads About Apryl Apryl Beverly crafts compelling copy that has generated $7,022,810 (and counting) in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands. Known for her action-inducing writing style, she has earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing her first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets). Her second book,F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release. Apryl has 15 years of experience in copywriting, marketing communications and proposal writing. She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Masters of Business Administration in Marketing. Visit www.baab.biz to find out more about her spine-tingling sentence slinging. Apryl’s Favorite Quote “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Book’s to Read “Power Permission Fire Your Fears - Shemicka Tankerson” How to find Facebook: https://www.facebook.com/BAABWriting/ Website: baab.biz Twitter: @baabwriting The Copy Closet: http://thecopycloset.com/  

Simple ways to get Customers Excited with your Visual Brand

In this episode we talk to Lauren Varlack of Visionary Stationary and the creator of the Brand Flava Quiz ://visionarystationery.com/brand-flava-quiz/. Lauren is a premier designer in the Atlanta area and specialize in helping business find their unique design style. In this episode Lauren talks about branding your boutique, finding your unique style and purpose. Here's what you'll learn: how visual element of your brand help people connect with your boutiqe the importance of choosing colors that portray the emotion of your brand using imagery to encourage more retail sales the visual elements you need to represent your boutiques brand A little about Lauren Lauren Varlack is the chief designer and strategist for Visionary Stationery | Lauren V. Designs. Lauren helps women entrepreneurs, especially women of color, unleash their purpose to create a spectacular visual brand that effectively communicates your powerful message to your dream customers and clients. Lauren has always been fascinated by art, design and computers from a very young age. She spent some time honing my craft by obtaining two Bachelors of Arts degrees: one in Social Sciences and Education, and the other in Fine Arts Digital Design. Lauren received accolades and awards as a high school teacher of 5 years. Also, since 2009, created beautiful visual brands for awesome business and clients through being a web and graphic designer many who are still loyal clients until today. The vision for Lauren's business came from the lack of authentic expression in the entrepreneurial world for African-Americans. At a point of emotional breakdown, in searching for stationery and visuals that represented who she was and her walk, Lauren noticed there were none.  So Lauren decided that it was time that we as African-Americans be who we are; unapologetically, do what we are called to do in life and business, and use visuals that represent our way of life. Thus, Visionary Stationery—Lauren V. Designs was born. When you work with Lauren, you will gain an effective plan and execution of your brand’s vision and message that speaks visually to the needs and desires of the clients and customers you want to embrace and work for. Your purpose is waiting to be unleashed and told in a colorful way! Sign up for a free brand assessment here: http://bit.ly/freebrandcheck

Making Mobile Fashion Truck Moves

In This Episode: Dieshawn has successfully accomplished one of the biggest dreams of online retail owners, she brought her products offline. But not only did she open a brick and mortar space she made it even more fun (and sales) by opening a mobile fashion truck. Imagine you're Dieshawn, you’re at your home office looking at this month’s financials, checking overhead cost, counting orders received and comparing those numbers to last months, and keeping track of new orders verses returning orders. That’s when you notice that you’re not getting any orders from your own city. Now this new revelation has you in a frenzy and has you thinking, “I mean how can I not be reaching my neighborhood, like this is MY hood. Why aren’t I getting any sales here? Why am I not serving my area? My product should be everywhere in my city, if not, then in a few places.” Now the problem solver in you starts going to work. You clear your workspace, bring out pen and paper, and start brainstorming. After a couple of hours of brainstorming, you realize that you have absolutely nothing. Now you’re depressed and upset. With your head down and forehead pressed against the desk, you contemplate "your whole existence. When slowly but surely you start to hear a familiar tune “Do you ears hang low?” “It’s just the Ice Cream man riding around,” you say to yourself. That’s when it hits you, like that first refreshing dive into the pool on the hottest day in the summer, “Let’s take this show on the road!” Our guest Dieshawn Holmes didn’t do that exactly, but she saw needed a way to reach the people in her city and she thought of becoming mobile We also talk about collective organizations and benefits to being a member of a paid group, collective, or guild if you will. We also talk about what type of photographer you should hire to take products. Hint: the first word is product and the second is photographer. I won’t say anymore than that. Anyway, this episode, like always, is filled with tips and tricks to get your company up and moving.   What You’ll Learn: Why having a mobile operation may benefit you The power of word of mouth What it’s like to balance a gift shop, mobile shop, and an online store What people to share your dreams with   Dieshawn Holmes’ Quote  “Go as far as you can see, when you get there you’ll see further.” – J. P. Morgan Books to Check Out Become Your Own Boss In Twelve Months – Melinda Emerson How to find Main Website: com/ Facebook: Angelic Soaps and Gifts Instagram: @angelicsoapsandgifts     Dieshawn Holmes’ Bio Angelic Soaps and Gifts is a unique herbal Bath & Body business started in 2002 by Dieshawn Holmes in Flint, Michigan. After taking an enrichment class offered by the local school district, where herbal bath products and herbal soaps were handcrafted, a passion for soap making evolved. When Dieshawn decided to go into business, she wanted to select a unique business name that would inspire and leave a lasting impression. Angelic Soaps and Gifts was the perfect business name that aligned with the company’s mission and purpose. With the assistance of family members Angelic Soaps and Gifts was born. Initially selling by word of mouth and later selling at craft shows, Angelic Soaps and Gifts has grown. Angelic Soaps and Gifts can now be purchased from Angelic Soaps and Gifts, gift shop located in Swartz Creek, Michigan. Angelic Soaps and Gifts can also be purchased from our mobile gift shop, located inside of our renovated GMC delivery truck.  Angelic Soaps and Gifts can now bring bath and body gifts to your door.

How Your Boutique Can Serve and Save

In This Episode: Hey, happy thanksgiving all.Kenya gives tips and her life experience on starting a business. She also has a book coming out. Akilah speaks to Kenya about allowing your business to grow organically and according to the will of your audience. The conversation only get better from there on. This episode will teach you how to not just think about your business as just an ordinary business, but also as a way to serve your audience and deepen your relationship with them. We even get an extra special something from Kenya at the end of this episode. This episode will give you one more thing to add to your laundry list of things to be thankful for this year. We know you'll enjoy this. What You’ll Learn: How to go from a brick and mortar to an online boutique How to balance multiple gigs How to figure out who is your actual client Why your business is important How to serve and sale Quote  "FIND A WAY OR MAKE ONE."- Clarke University Motto How to find Main Website: theestyleicon.com & shop1323.com Facebook: facebook.com/TheeStyleIcon & facebook.com/Shop1323 Instagram: @theestyleicon  & @shop1323 Twitter: @theestyleicon & @shop1323 Pinterest: @shop1323 Fall Style Guide: tiny.cc/kenyakstyleguide  

#BlogLife: How To Deepen and Expand your Boutique’s Brand

In this episode we talk with Dorothy Gray about how she used blogging and live streaming to connect with her customers and share her boutiques purpose. In this day and age the open market has many different way reach your audience. But still many struggle reaching their target market difficult would be a bit of an understatement. Your audience could be in multiple places with different styles and taste. When you look at it in that way it can be a daunting and demoralizing task. However, what your may miss is that what your audience likes and what your audience appreciates besides your product is you. You have the power to connect and reach your customer on a completely different level. A great tool for that is creating a blog or live stream that connects you to your audience in a deeper way. A blog post or live stream event gives you another way for you to reach out to your current audience and even to new audiences. Our guest today, Dorothy Gray, is the owner of Modern Day Confidence, which is a boutique dedicated to plus sized women, has decided to create both a blog and a live stream. She has been featured on #MelaninBlogger and #IemBodym. Today she will discuss the process of starting a blog or live stream. She gives us some tips about what she did and what you can do to come up with topics for your blog. We dive into why a blog or live stream is beneficial to your brand monetarily. Dorothy also shares with us how her mindset has changed from starting her company to what it is currently, what her growth has taught her and what it can teach you. This episode is chalked full of personal insights about how to get you into #ThatBlogLife.   What You’ll Learn: How to start a blog How to start a Livestream What kind of expectations you have when starting a blog How a blog will benefit your company’ Doing something is better than just waiting until you have everything planned How to communicate with your customers.   Dorothy’s Quote "Confidence starts from within yet gradually is shown through the our outter beauty. Confidence is Beauty!"   How to find Dorothy Main Website: http://moderndayconfidence.com Facebook: http://facebook.com/ModernDayConfidence Instagram: http://Instagram.com/ModernDayConfidence Books to check out: Dani Johnson's "First Steps to Wealth." Valorie Burton's "Successful Women Think Differently"   Dorothy Gray’s Bio Dorothy Gray empowers women to become more confident in the skin their in. Growing from nothing Dorothy understands that low self-esteem can take over a woman's mind and a state such as this women aren't aware that once they fully in tuned with whom they are conquering fears will become a necessary. Dorothy supports women through this process by providing inspiration through style and beauty so that women can also embrace their confidence with pride. Dorothy is the owner of Modern Day Confidence/Boutique, a online blogging boutique. A brand that caters to plus size women who are ready to take the next step outside of their comfort zone. As well as Style Consulting to assist women by pushing them beyond their limitations of the mind.    

Why You Need To Be in a Subscription Box

In This Episode: Our special guest, Tara Jefferson, talks about subscription boxes and why it’s important for you as boutiquers to get in them. Why she and her self-care box are the subscription box for you. We talk about the how to get into a subscription box. We also talk about what to expect from for subscription box owners in term of price to get into boxes, and how to build a partnership between boutiquier and subscription box owner. Tara reveals the kind of return gains from her box and how you can adapt branding from subscription box to subscription box. If you ever had a question about subscription boxes before; this episode is sure to have the answers you’re looking for.   What You’ll Learn: What to look for in a subscription box How to prepare to be in a subscription box How own a subscription box What to shoot for when launching your product How to pace your growth   Quote “Feel the fear, and do it anyway.”- Susan Jeffers   How to find Tara Main Website: theselfcarebox Facebook: @theselfcarebox Instagram: @theselfcarebox Twitter: @TheSelfCareBox Blog: therenaissancesuite   Tara Jefferson Tara Pringle Jefferson is the founder and chief curator of Bloom Beautifully, a self-­care subscription box designed to help overwhelmed women find their inner peace. She is also host of the national #HereWeGrow Self­-Care Retreat, which draws women from around the country for a weekend of reflection and sisterhood every fall. In 2015 Tara released The Good Life: Pep Talks for Solopreneurs based on her years running a business as a one­-woman shop. She lives with her husband and two children in Ohio.

Are InstaStories Right for You?

In This Episode: With the advent of social media, we have found new and innovative ways to create products. We also have new ways of marketing these products. However, with new and creative social media platform popping up every day, almost, does one decided which social media outlet is right for them? Your host Akilah will show you a simple way to decided what social interface is right for you and your business. What would be the best way to make use to the new social interfaces. Whether it be InstaStories, Pintrest, or the next big media outlet, you’ll know which one is right for you and how best to use them   What You’ll Learn: What social media outlet is right for you How to differentiate whether a social media will widen your reach or deepen it What to post on your social media outlets How to intertwine outlets that deepen your reach with ones that widen it

Moguling your Boutique and Getting it into Holiday Catalogs

  In This Episode: We’ve got something special for you. Our guest LaNée Javet is the “Mogul Motivator". She will give you the tips you need to make yourself a mogul. We discuss the true definition of a mogul, the mindset of a mogul, and the steps needed to make you the mogul you want to be. LaNée shows you how to prepare your business to advertise for the holidays. She shows you how to properly create an advertisement and gives you tips on where to put your advertisements. With the overwhelming success that her company CulSire has had with its subdivision the Black Business Catalog, Lanee tells you how to get into the catalog, and also gives all you online boutiquers some AMAZING DEALS on advertising with The Black Business Catalog. This episode is sure to have all you boutiquers entertained and educated!   What You’ll Learn: How to be a Mogul How to run your business like a Mogul The Mogul Mindset How to get into a business catalog How to prepare to be in a catalog Advertisement Do’s and Don’ts Which catalogs to advertise in   LaNée Javet’s Quote “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others” – Marianne Williamson   How to find LaNée Javet Main Website: com Black Business Catalog: blackbusinesscatalog.com/ Mogulvation: com Mogul Institute: The Mogul Institute Facebook: @IAmLaNeeJavet Instagram: @culsire &@iamlaneejavet Twitter: @CulSire & @IAmLaneeJavet Pinterest: @Culsire &@IAmLaneeJavet   Books to Checkout: Think and Grow Rich: A Black Choice - by Dennis Kimbro, Napoleon Hill   Special Dates / Promo Codes: 15% Discount Code: “OBS15” Graphics Due: Oct 31 Catalog Goes Live: Nov 14 Ad Runs From: Nov 14 – Dec 31   LaNée Javet - Bio LaNée Javet is CEO and Founder of CulSire.com, the premier lifestyle, education, entertainment, and empowerment destination for people of color around the world.  She is the founder of The Mogul Institute and provides business consulting services to other entrepreneurs through her Mogulvation, LLC. She facilitates the operation of various projects, websites, social media campaigns, and events of her own. She has successfully raised $10,000 in crowdfunding in her first attempt and her very first website project (CulSire.com) reached 3 Million page views (from over 1 million visitors) in less than 7 months from its launch on March 15, 2014. For the one year anniversary of CulSire, she brought 55 Black-owned businesses together to sponsor and elevate the exposure of the event. LaNée is also a social media networker and connector. In just under one year, she has grown her combined personal and business social media platforms to more than 50,000 followers.  This does not include her Facebook Group B.E.S.T. (Black Entrepreneurs Succeeding Together) which has over 5,000 members. She has learned how to utilize social media as a platform for creating great business opportunities and networking. LaNée is a self-proclaimed Mogul Motivator.  She has a passion for elevating Black entrepreneurs and organizations to their individual mogul stature.  As a mogul in her own right, she is not only a Mogul Business Champion for herself, but also for others who want to see their business grow and be successful.

Finding Your Niche and Breaking Through the Crowds

In This Episode: So you have a great idea or a great product? Now you need to find who you and your brand should target. How do you do that? From white collar to blue collar, from hi class fashion to hipster chic, and from upscale business to anime otaku everyone has a niche in the market. In today’s episode, our guest  Kierra Jones of the K Jones Collection share how you can help you identify and find yours.  Kierra is a top boutique owner and an empowerment & success coach who shares with us how  she found her niche and the impact it had on her boutique business. Kierra has had a lot of breakthroughs in her first few years of business and she givesher special golden tips to help you separate yourself from the crowd and get more sales. What You’ll Learn: Why narrowing you target market is important Tips on how to find your niche How to get setup for growth Where to find great research Why creating a following helps with finding your niche What it is like to have a mindset shift. Kierra’s Quote “Share your shine!” – Kierra Jones Books to check out: Self Made Becoming Empowered Self Reliant, By Nely Gelan How to find Kierra: Main Website: The K-Jones Collection Facebook: The KJones Collection Instagram: @TheKJonesCollection Twitter: @TheKJonesCo Pinterest: The KJones Co   Kierra Jones Bio Kierra Jones empowers women entrepreneurs to shine inside out for the world to see. She does this through confidence building, success coaching, & style!  Kierra is the owner of The KJones Collection, a curated online jewelry & accessory brand catering to women entrepreneurs who want to be stylish & successful as well as an Empowerment & Success Coaching to women entrepreneurs helping them release the limitations that hold them back so they can confidently share their gift, unleash their potential, & take action to build the success they want & deserve.  "I not only provide bold pieces for heart-centered & ambitious women entrepreneurs, but the attitude & confidence to go with it!"- Kierra Jone

Ways to Sell your Products Online with Dave Conrey

In this episode I talk to Dave Conrey of Fresh Rags.com about ways to sell your products. Dave has written a great eBook, "Maker's Dozen: 12 Alternatives for Selling Handmade Goods Online" . In this interview we discuss some of the top online selling sites, selling through social media, and how to make your products stand out. This episode has a lot of great information for all but will really appeal to creative entrepreneurs, makers, Etsy shop owners, designers, and other handmade professionals who are looking for ways to make more out of their craft. What You'll Learn What Online Selling Sites are most effective? How should someone evaluate which is the best selling platform for them? Should sellers put their eggs in one basket and only sell on one platform or is best to spread their sales around? Should selling on a 3rd party platform be in addition to selling on their own site, or replace it? How can you use a 3rd party platform to drive sales to their own site? What are someone way to standout on a market place site? Other tips for enhancing the sell of handmade goods.