Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

Stop Tech Overwhelm! Smart Automation Thought Leaders & Entrepreneurs

Feeling overwhelmed by tech? You’re not alone! In this episode of Girl Get Visible, I sit down with Kronda Adair, CEO of Karvel Digital, to discuss how thought leaders and online entrepreneurs can simplify marketing, stop tech overwhelm, and leverage smart automation for growth.
If you’re tired of juggling too many tools and struggling to streamline your content marketing, Kronda shares practical strategies to help you harness automation without getting lost in complicated tech setups. Learn how to use automation to repurpose content, engage your audience, and free up your time—so you can focus on what really matters in your business.
What You'll Learn in This Episode:
How to reduce tech overwhelm and make automation work for your business
The first thing you should automate to save time and energy
What’s really behind the fear of automation (and why you NEED it)
The difference between marketing and systems automation (and how they work together)
How to use your blog content as a foundation for marketing automation
Kronda takes the time to answer some of my biggest tech questions like:
What’s the easiest way to get started with automation if I'm not tech-savvy?
How can automation help entrepreneurs pivot without losing momentum?
What are some common mistakes people make with automation?
How do I choose the right tools for my business without feeling overwhelmed?
How often should I review and update my tech stack for efficiency?
If today’s conversation helped you cut through tech overwhelm and simplify your business, don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur who needs to hear it!  #TechAutomation #Entrepreneurship #MarketingAutomation
#### Resources Mentioned & Where to Find Kronda:
🔗 Karvel Digital Website: [https://Karveldigital.com](https://Karveldigital.com)

The Future of Business: AI, Data, and Entrepreneurship in 2025

Welcome to today's episode of the Girl Get Visible Podcast, where we dive into the world of entrepreneurship and share valuable insights to help you succeed in the business world. In this episode, we sit down with entrepreneur and expert Katrina Young to discuss the importance of preparing your business for success in 2025.
Katrina Young is a seasoned entrepreneur with a background in marketing, project management, and technology. As a CDO and CTO fractional, Katrina specializes in technology, digital solutions, and AI, with a focus on sustainability and ethical AI practices.
During our conversation, we discuss Katrina's list of 25 Ways to Leverage Metrics, Analytics, and Data for Business Growth in 2025, especially with AI. Katrina shared this post in Dec and I had to have her on to discuss some of her insights from the list. https://www.facebook.com/share/p/19jkucexey/Katrina shares the significance of data-driven decision-making, the integration of AI in business strategies, and the necessity of ethical considerations when utilizing AI technologies. She also highlights the importance of competitor benchmarking and data-backed storytelling to set your business apart and attract your target audience.
Throughout the episode, Katrina provides valuable tips and insights on how entrepreneurs can leverage technology and data to stay ahead of the curve in 2025. Whether you're looking to optimize your digital presence, enhance your storytelling, or navigate the competitive landscape, this episode offers a wealth of knowledge to help you thrive in the ever-evolving business landscape.
Key Questions Answered in the Show:
1. How can entrepreneurs prepare their businesses for success in 2025?
2. What role does data play in shaping future business strategies?
3. How can ethical considerations impact the adoption of AI technologies?
4. Why is competitor benchmarking crucial for staying competitive in the market?
Resources Shared in the Episode:
- Book Recommendation: "Future Ready"
- Connect with Katrina Young on LinkedIn at Katrina Young Consulting 
Don't miss out on this amazing conversation with Katrina Young as we explore the intersection of technology, entrepreneurship, and business strategy. Tune in to gain valuable insights and inspiration for taking your business to the next level in 2025.

Navigating the Transition From Solopreneur to Agency Owner with Tasha Booth

In this episode of the Girl Get Visible Podcast, Tasha Booth joins the show to discuss her journey from being a solopreneur to becoming an agency owner and now a coach for agency owners. The conversation focused on the mindset shifts, team building, and process changes she needed to make to shift and scale her businesses. Tasha not only shares her journey but the insights she uses now to coach 100s of agency owners, including insights into hiring practices, team management, tool selection, and transitioning from running an agency to coaching.
 
This episode is perfect for service providers, agency owners, and VAs,  looking to grow their businesses, build successful teams, and possibly become your own agency. Tasha Booth shares her expertise in transitioning from a solopreneur to an agency owner, managing teams, and implementing efficient tools and processes to drive success in the business.
 
Questions Answered in the Episode:
1. How do you know when you've officially transitioned from a solopreneur to a full agency?
2. How do you find the right team members that you would make client facing?
3. What is a good expectation around test projects with potential team members?
4. How do you handle the transition of implementing new tools in your business?
5. What strategies do you use for offboarding clients when sunsetting an agency?
Make sure to check out Tasha's upcoming workshops and events for additional support and guidance in growing your agency.
 
For more information and to connect with Tasha Booth, visit her website (https://tashabooth.com/). You can also follow her on Instagram at [@thetashabooth](https://www.instagram.com/thetashabooth/).
Don't miss out on the next Agency Subcontractor Job Fair happening on January 22nd. Register early for access to exclusive workshops and resources to set yourself up for success in the agency space. Visit [tashabooth.com/jobfair](https://tashabooth.com/jobfair) for more details and to secure your spot.

Bridging Influence and Advocacy: Ayesha Patrick's Journey to Visibility

In this Girl Get Visible Podcast episode, Akilah sits down with Ayesha Patrick, a social media influencer, author,  and passionate advocate for psoriasis awareness. Ayesha shares her inspiring journey from becoming an accidental influencer influencer using her platform to advocate for important causes. With a focus on integrating personal experiences with social media strategies, Ayesha's story is a masterclass in building a personal brand and using visibility for social impact.
If you're a professional woman or entrepreneur aspiring to become an authority in your industry, this episode is a must-listen. Ayesha's journey exemplifies how you can blend your passions, personal stories, and professional pursuits to make a meaningful impact. Whether you're looking to amplify your advocacy work or enhance your business presence on social media, Ayesha provides actionable insights and real-world examples that can guide you on your path to becoming a recognized leader.
What you’ll learn about Influence and Advocacy in this episode
The importance of having the right team and tools in place to make your content creation sustainable.
The importance of bringing awareness to your important causes like Ayesha did for psoriasis within communities of color.
Balancing multiple passions and causes with a professional career.
Building a personal brand that authentically represents your multifaceted life.
The  role authenticity plays in creating content and building a personal brand
How can professional women integrate advocacy and personal causes into their business and social media strategies?
What metrics and tools does Ayesha rely on to measure success and optimize her content strategy?
Ways to Connect with Ayesha
Connect with Ayesha on Instagram: (https://www.instagram.com/sisterswithpsoriasis)
Learn more about Culture Clix Media: (https://www.instagram.com/cultureClix media)
Ayesha’s LinkedIn: https://www.linkedin.com/in/ayesha-patrick-msm-psal-12a06a42
Join the conversation in the SEO Growth Mob Facebook group, where you can connect with other like-minded professionals and entrepreneurs working to get visible and make an impact. Share your thoughts on the episode and explore new strategies to elevate your brand and advocacy efforts.
Final Words:
Remember, it's about taking the first step. Fear forward, fail forward, and embrace your journey to visibility. As Ayesha says, the only way to know if something will work is to try. Don't wait for everything to be perfect; start with what you have and let your journey unfold.
More about our guest Ayesha Patrick:
Ayesha Patrick, a New Jersey native, wears multiple entrepreneurial hats. Co-owner of Hive Vibes Lifestyle and Culture Clix Media & Photography, LLC, she's a Content Creator, Copywriter, and Social Media Manager. Additionally, she serves as the Brand Development Manager and Partnership Coordinator for an emerging fitness brand. Ayesha's diverse roles extend to her favorite side hustle, Bargain Bae Boutique, where she thrives in thrift and resale across various platforms. Beyond entrepreneurship, she's a public speaker and contributing writer for Plaquepsoriasis.com, Healthgrades, and webMD. Invested in health and wellness, Ayesha actively supports the National Psoriasis Foundation, advocating and mentoring for women of color with psoriatic diseases. Filling a gap in resources, she founded The PsoriaSis Collective and established an online support group called Sistas With Psoriasis. Currently, Ayesha contributes as a Patient Research Partner in a 5-year psoriatic disease study led by the University of Rochester. Guided by Matthew 6:33 and Ecclesiastes 11:2, Ayesha integrates these scriptures into her life and business, steering her through various ventures with purpose and conviction.

Supportive Communities: Turning Procrastination into Progress

Welcome to another engaging episode of the Girl Get Visible Podcast! Join us as we dive into a critical aspect of entrepreneurship: the power of community and support. Today, we’re joined by the incredible Marissa Loewen, a dynamic business strategist and the Founder of the Create the Rules Catalyst. Marissa shares her wealth of knowledge on how genuine support and collaboration can propel your business forward.
Key Discussion Points:
1. The Importance of Real Support:
Marissa and Akilah emphasize the significance of having a true support system that goes beyond surface-level friendships or endless idea-sharing.
Discover how the Catalyst community is structured to foster real progress, offering both strategic insights and hands-on assistance.
2. Understanding Community Dynamics:
Learn about the different roles individuals can play within a community and the importance of finding one that aligns with your personal and professional needs.
Explore how communities can be inclusive and adaptable to diverse types of entrepreneurs — from makers to service providers.
3. Navigating Challenges in Business Support:
Marissa discusses common entrepreneurial hurdles like procrastination and imposter syndrome, sharing strategies to overcome them.
The role of neurodiversity and inclusivity in business and how communities can better serve varied needs.
4. Choosing the Right Community:
Tips on selecting a community that genuinely fits your style and business goals, avoiding the traps of popular but non-aligned groups.
How to ensure your community supports authentic growth rather than promoting a one-size-fits-all approach.
 
5. Breaking Barriers:
Addressing fears around intellectual property within a community setting and how to foster an environment of mutual respect and collaboration.
The power of leaving a community that's not serving you and the courage it takes to make that decision for your growth.
 
6. Tools and Strategies:
 Marissa shares her favorite business tools, including GoBranch for virtual community building and the importance of using SEO tools like SEO Assist.
Unconventional ways to leverage SEO and other innovative strategies to enhance visibility and business growth.
**About Our Guest:**
Marissa Loewen is a business strategist who specializes in creating ecosystems where entrepreneurs can thrive. With a focus on inclusivity and authentic community building, Marissa's Catalyst community is revolutionizing how support is delivered. Known for her vibrant approach and keen insight, she helps business owners transform obstacles into opportunities for success.
Resources Mentioned:
Create the Rules Catalyst: To learn more about this supportive community
Mariss'a Favorite Tools
GoBranch
Claude
SEO Assist
Audio Pen.
Whether you're struggling to find your footing or looking to scale your impact, this episode delivers actionable insights and inspiration to help you thrive in your entrepreneurial journey. Don’t miss out on Marissa's wisdom and learn how to truly empower your business through effective support and community.
 
Tune in, share, and leave a review if this episode helps you see new possibilities for your business success!

Crafting Launch Strategy: Timing, Long-Form Content, and Revenue-Boosting Blogs

Launching a new product, service, or event? Your content strategy plays a critical role in your success. In this episode of the Girl Get Visible Podcast, Akilah Thompkins-Robinson breaks down how long-form content can supercharge your launch strategy—not just from an SEO perspective but as a tool to educate, nurture, and convert your audience.
Akilah also shares insights on the 5 types of blog posts you need to have on your website to maximize revenue during your launch. Whether you’re gearing up for a Black Friday campaign, unveiling a new offer, or hosting a webinar, these posts ensure your audience is informed, excited, and ready to take action.
Key Takeaways:
The Power of Long-Form Content for Launches:
Educate and Inform: Long-form content allows you to dive deep into topics, answering audience questions and positioning yourself as an expert.
Build Trust: By addressing pain points and offering valuable insights, you create credibility and connection.
Support the Customer Journey: From awareness to decision-making, long-form content provides the resources your audience needs to confidently choose your offer.
SEO and Beyond:
While long-form content is excellent for driving organic traffic over time, its benefits extend to other aspects of your launch. It provides a foundation for repurposing content into emails, social media posts, and even webinar scripts.
Timing is Key:
When you Start publishing your long-form is key to gaining traction in search engines and building momentum with your audience.
The 5 Blog Posts You Need for a Successful Launch:
The 5 post types shared in the episode to prime your audience for the launch and provide additional launch content you can reuse to help new audience members convert faster. 
Content as a Revenue Driver:
These blog posts aren’t just about traffic—they guide your audience through the buying journey.
Done right, they work together to address objections, inspire action, and make your offer a no-brainer.
Actionable Steps from the epsiode:
Map out your launch runway with content topics that align with your audience’s needs and your offer’s unique value.
Start creating your five essential blog posts now to maximize your launch’s impact.
Repurpose your blog content for emails, social media, and other marketing channels to extend its reach.
Connect with Akilah:
Website: GirlGetVisible.com
Instagram: @girlgetvisible
SEO Tools: SEO Assist
Ready to take your launch strategy to the next level? Tune in to learn how long-form content can transform your results and help you maximize revenue!

This is your sign: Stop Waiting until

In this riveting episode of the Girl Get Visible podcast, Akilah delves into the detrimental impact of procrastination on your business. Sharing a personal story where she almost lost a $3,000 opportunity, Akilah highlights how waiting for the 'perfect time' can cost you dearly.
She discusses the pitfalls of the "until" mindset—waiting until you have the perfect offer, the right amount of followers, or a bigger audience—before taking action. Akilah offers valuable insights into why it’s crucial to start now, even if it's just small steps, and how this approach can significantly accelerate your business growth.
Are you tired of missing out on golden opportunities? Tune in to learn practical strategies to overcome procrastination and make the most of every chance you get. Listen now and stop letting the "until" mindset kill your business!
Don’t forget to follow Akilah on TikTok for behind-the-scenes content and live discussions.
Catch the full episode now and transform your approach to business! 🎧

Navigating Politics and Business During Election Season

In this episode of "Girl Get Visible," host Akilah Thompkins-Robins sits down with marketing strategist Andréa Jones of https://onlinedrea.com to discuss the unique challenges and strategies for business owners during election season. This conversation is crucial as politics and election time can significantly impact a business's social content, audience engagement, and brand perception.
Key Highlights:
Balancing Personal Values and Business Goals: Andrea and Akilah delve into the intricate balance business owners must maintain between their personal values and business objectives. They explore why maintaining this balance is essential, especially during periods charged with political fervor.
Public vs. Personal Display: Andrea emphasizes the importance of differentiating between personal and business online presence. She shares a poignant instance where using a business page for personal expression led to backlash.
Expressing Political Beliefs: The episode tackles the complexities of publicly supporting political candidates as a business. Andrea suggests subtle methods like themed products to reflect personal values without alienating customers unless political engagement aligns with the brand's identity.
Impact of Scheduling and Automation: We discuss the risks associated with scheduled posts during sensitive times. They recommend pausing or adjusting content to be sensitive to the current societal context, especially during tragic events.
Engagement with Current Events: The episode underscores the importance of acknowledging ongoing events as part of a brand's communication strategy. Andrea and Akilah share insights on tailoring responses based on the brand's domain and community sentiments.
Navigating Viral Content: Andrea shares her experience with a viral post about oat milk's cost, illustrating how trivial topics can generate significant attention and controversy. This story highlights the unpredictable nature of social media interactions during election seasons.
Platform Dynamics: The discussion covers how different social media platforms handle news differently in their algorithm
Mental Well-being Resources: Andrea introduces "Social Media Unwind," a meditation resource to help individuals manage the emotional impact of social media during elections. This, along with the "Social Media Reset Challenge," offers much-needed support for business owners navigating stressful times.
Handling Negativity and Online Harassment: Andrea shares her approach to dealing with online negativity after a controversial post went viral. Both speakers discuss the importance of a support system and utilizing block and report features to manage online harassment.
This episode emphasizes the significance of community support and positivity amid the negativity on social media during election times. Andrea and Akilah provide actionable strategies and balanced approaches for business owners to thrive while aligning their actions with their core values and considering their community and brand image during politically charged periods.
Tune in to this enlightening episode to equip yourself with the knowledge and tools needed to navigate the complexities of politics and business in these dynamic times.
Resources for Entrepreneurs mentioned in the episode:
Social Media Unwind: https://socialmediaunwind.com
Social Media Reset Challenge: https://onlinedrea.com/reset/

Listen to this before you Start Your Membership

Is starting a membership on your list for 2024? Before you start make sure you listen to this. I've had 2 successful memberships and now event use some of the membership concepts I've learned for my SAAS community. Throughout the journey, I've experienced the good, the bad, and the ugly of owning a Membership business, and in this episode I share what I wish someone told me when I was getting started.  This episode will really benefit entrepreneurs, course creators,  small business owners, freelancers, and people building communities online. In the episode I touch on a few topics like  setting up membership content, understanding pricing strategy, fostering a sense of community, and more. It is a great resource for any entrepreneur looking to extend their products or services to a membership model.  Here are 4-5 questions that will be answered in the episode: 1. How to set the right price for your membership? 2. How can I transform my business with memberships? 3. Why shouldn't you treat your membership like a course? 4. How can retention be improved in memberships? 5. Why is community so important for a successful membership model? Join the membership workshop https://girlgetvisible.com/Memberships

Unlocking the Power of Facebook Ads for Maximum Reach with Stacy Reed

Have you been afraid to give Facebook Ads a try? Maybe you have tons of content and would love to get more eyes on it, or even better use it to drive people into your funnel. If you’re a content creator dealing with either of these right now you don’t want to miss this episode, In this episode, we dive deep into the world of marketing with Stacy Reed, a fractional chief marketing officer and Facebook ads expert. This episode is a must-listen for content creators, coaches, course creators, and membership owners looking to level up their marketing game. During the conversation, we explore how to effectively use blog content in your marketing strategy, discussing the importance of organic and paid marketing efforts. Stacy shares valuable insights and practical tips based on her extensive corporate marketing experience, helping you elevate your online presence and drive results. Key Takeaways: - The significance of combining organic and paid marketing strategies for optimal results How to leverage ads to drive traffic to high-converting blog content The importance of strategic marketing planning and understanding your customer journey Using the HOT Ads framework: Hook, Open, Tell, to create compelling ad copy Using SEO and Facebooks ads in your marketing mix Finding the right balance between in-house marketing efforts and hiring external agencies   If you're looking to enhance your marketing tactics and take your online presence to the next level, this episode is for you. Tune in to gain valuable insights and practical strategies to boost your marketing effectiveness.   To learn more about Stacy Reed and access her wealth of marketing knowledge, be sure to check out her podcast, Roadmap to 1 Million (https://stacyzeal.co/podcast/), and take her quiz on scaling your marketing strategy at stacyzeal.com. Connect with Stacy on social media for more valuable tips and insights to elevate your marketing game. Don't miss out on this insightful episode tailored for content creators, coaches, course creators, and membership owners looking to supercharge their marketing efforts. Get ready to level up your marketing game and see the results you've been striving for. Stay tuned for more valuable content and expert insights from Stacy Reed in this enlightening episode tailored for creative entrepreneurs and business owners. Take Stacy’s Quiz: ‘What's Missing From Your Million Dollar Marketing Strategy?’ https://stacyzeal.co/QUIZFacebook Page: https://www.facebook.com/stacystyle03 Instagram: https://www.Instagram.com/StacyZeal.co Youtube: https://www.youtube.com/@stacyzealco